Public Impact, the first centre of expertise for the event sector in Belgium.
Officially, our centre of expertise will be born on the 1st of September. After four years of research, our activities into the ROI of Public Events will be fully integrated in this new and powerfully driven knowledge centre. Our focus remains events, but this expertise will gradually be extended to other projects and sector related to the event sector.
Each of our activities will be focused on impact research and the development of tools and guidelines to predict, measure and enhance the public impact of events and related projects. This way organizations can align their activities better on inhabitants and society whereas authorities can optimize their policy.