How do you count best the number of visitors on your event?

Our research into the various methods to count the number of visitors on the different types of public events, resulted in the development of a new online tool. This tool is as from today available (for free) in our Toolkit, just like the three tools we developed in our previous research. Our COUNTER will guide you and the other stakeholders in the event sector into the often unclear offer of counting methods, in a fast and easy way.

How does it work? After filling in a couple of features of your event, you will receive immediately an overview of the most suitable counting methods for your event. For each of the recommended counting methods, you can download specific information on how to implement this (these) method(s), on its pros and cons, its cost and some potential suppliers.

Do you wish more information? Do not hesitate to contact us.

How large is the event sector actually?

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“The first challenge our new centre of expertise will dig into, as from September, is mapping the magnitude of the event sector. The sector is a large, fragmented and therefore not easy to define branch on which various joint committees are applilcable. On demand of several event federations, the researchers will focus the following months on solving research questions such as: How can the sector be defined and divided? How many companies are active in the sector? How many parties and staff members are directly and indirectly involved? …”

From research group to centre of expertise

Public Impact, the first centre of expertise for the event sector in Belgium.

Officially, our centre of expertise will be born on the 1st of September. After four years of research, our activities into the ROI of Public Events will be fully integrated in this new and powerfully driven knowledge centre. Our focus remains events, but this expertise will gradually be extended to other projects and sector related to the event sector.  

Each of our activities will be focused on impact research and the development of tools and guidelines to predict, measure and enhance the public impact of events and related projects. This way organizations can align their activities better on inhabitants and society whereas authorities can optimize their policy.

Soon, our 5th research year will start

When we launched our first research project into the ROI for Public Events in 2014, we never dreamed that we would have been able to continuously expand our expertise and reclaim financial resources year after year for all these research projects. But we did it, thanks to the clear motivation of the event sector, our working field, for more knowledge development.

In September, we will start our 5th research project. This time we will focus on the development of a typology of VISITOR PROFILES and a research frame that can map the more detailled profile insights for the different types of public events. As with our previous research projects, we will again take up the challenge to translate our research results into online tools that can be used quickly, simply and at low cost by the organizers and other stakeholders of events.

Smart Cities require Smart Events

Our current research into the different methods for counting the number of visitors on free accessible public events is closely linked to the area of Smart Cities. Increasingly more technological applications are being used for visitor counts. Our expertise in these methods is growing every day. This is necessary, becasue in a couple of months we have to be ready to advise the event sector about the current and future offer of counting methods and possibilities. After all, also these insights will help to improve the (local) impact of events.

In view of this continuous development of knowledge, we are attending today the third edition of the Internet of Things (Smart Cities) Convention in Europe. Curious to learn more about which applications will influence the counting methodes of tomorrow and to find out about the latest trends for our smarter events.

Research provides more than just surprise

Research also provides inspiration, specific achievements and strategic insights. As a result, research is becoming increasingly important in companies and organizations. That is why it is important to make our future event and project managers more aware of the importance of research and to learn them how to use the different research methods and how to develop and interpret intelligent (research) data. In an increasingly rapid changing society, it is after all important for these young professionals that they can support and help companies transition into (market) intelligent organizations focused on quality and result improvement. As researchers, it is also our job (and pleasure) to help integrate these important (new) research skills as a sustainable part of their curriculum and contribute also in this way to the further professionalization of the event sector.

How to increase the impact of Open Monumentendag?

Each year, and this year for the 30th time already, this large-scaled public event is being organized by Herita. Counting the number of visitors on an event like this, with more than 1.000 activities on 600 locations spread all over Flanders, is a huge challenge. The aim of our workshop with this organisation today is to link our recommended counting method  to methods for increasing the strength and impact of Open Monumentendag.

Time to resonate

We’re almost there … Our recommendations and new online tool are almost ready. Our expertise in counting the number of visitors, also on free and open accessible public events, is growing every day. The last couple of months, we have been exploring the often complex offer of counting methods for being able to outline clear guidelines for the most appropriate counting methods for each type of event. The tool will provide recommendations as well as an insight into the application possibilities, the pro’s and contra’s, the prices and possible suppliers of the recommended counting method(s) for each type of public event. 

But before launching this new online tool via our ROI Toolkit, it needs to survive the disaster check of our steering committee today. Exciting!

Our GDPR coach, also at your disposal

In two months, also our research activities have to be GDPR compliant to the new and stricter European privacy legislation. Many talk and write about it, but only few understand what it really means. Our search for the right answers wasn’t without frustration either. But that has all changed thanks to the help of dr. Wim De Keyser, our personal GRPR coach. Wim isn’t only lecturer Applied Informatics at our college university, he is also founder and board member of DPO-pro, the only official professional association in Belgium for Data Protection Officers.

Is your (event) organization also looking for answers and solutions for this GDPR challenge? Do not hesitate to contact us for more information.

Think tank ‘Tranforming Tourism’

Tourism is an economic catalyst, good for the local trade and employment. But tourism is transforming, also in Flanders. That is why Tourism Flanders wants to get to the bottom of the transforming power of tourism, why it wants to develop a vision and initiate practices together with her ‘think tank’ partners.

During the second think tank today, organized in the Augustinian monastery in Ghent, research results were presented and follow-up research questions were formulated. An important research question is how to monitor the capacity of the touristic destinations. In other words, how many tourists/visitors can a city hold and how can the costs and benefits be spread fairly? This is also a focus of our research, not in the least because public events are important catalysts for tourism. To be continued!